5 Tips For Effective Photography In Ecommerce
When you are running an online business, you are selling photos right before the product. In e-commerce, only the image of the product is what serving a medium of communication with your clients and it must be able to convey all products you have on homepage.
​
Yes it is true that there are many benefits of shopping online but one shortcoming that you have to deal with is that customers can't have a complete product experience. What this mean is that, they don't get the chance of holding the product into their hands and get a real feel and look of it. Rather, the best thing that they can do is to just look at the product with the photos that you have. Thus, your ecommerce product photography plays an important role in converting prospective customers to successful sales.
​
To be able to make your product photography do better, I have listed some critical tips that you need to take into consideration.
​
Number 1. Background
White and clean background is actually the most ideal for a number of different products. It will be worth it to use the same background for your products to be able to maintain consistency on different images.
​
Number 2. Equipment
Tools are a basic need for nearly anything. Having a sturdy tripod, quality lights and good camera and some other basic necessities are what required for photography.
Number 3. Context
Sometimes, this is more useful to evaluate new product when it comes to the surroundings especially when size matters. A bed sheet for instance will be shown stretched on the bed for the purpose of presenting the actual size of it to interested customers.
Number 4. Props
Whether or not props should be used will depend largely on the product being sold. There are times that using proper props is recommended but at times, it might prove a killer for the item being offered. For instance, clothes look best when donned on a model or mannequin but customer's attention can be shifted if a jewelry is used.
Number 5. Angles
You have to show your product in these multiple angles so your customers can see all details of the time that you're trying to sell to them. Take into account that the images are the only mean of communication that you have with other customers in ecommerce. Thus, don't make any compromise in it and if possible, provide them with 6 to 7 images for each product that you sell.
​
Please visit https://www.youtube.com/watch?v=AhgtoQIfuQ4 for a related story.
​